Own site, affiliate pools, and private traffic work together to build multi-touch acquisition and precise reach. Guided by channel weight, demand mix, and margin thresholds to boost real-guest exposure and booking share while lowering CAC.

Inventory mapping/cabin strategy, allow/deny lists, and differentiated pricing rules. Introduce price corridors and demand elasticity, with LOS/lead-time tiered discounts to avoid race-to-the-bottom, protecting brand value and RevPAR/ADR.

Flexible T+7 / T+14 cycles, multi-currency netting, and invoice alignment. Full audit trail, auto-reconcile discrepancies, and anomaly alerts—rollback/top-up fully visible to keep cashflow steady and controllable.

One-screen insights across orders, demand sources, channels, room types, and price bands. Support conversion funnel, retention, discount rate, chargeback rate, etc., with CSV/visual exports for reviews and A/B tests.

Brand co-building and event playbooks with remarketing / audience layering and creative templates. Evaluate channel contribution via LTA/DDA attribution to form a flywheel from exposure → conversion → repeat.

Anomaly detection/anti-manipulation, order masking, and least-privilege access. Compliance models covering GDPR/CCPA; pixels and server-side tracking operate under consent frameworks; all campaigns run within brand authorization.